How Spanx Founder Sara Blakely Went From Broke to Billionaire

Spanx founder Sara Blakely hit more than a few speed bumps on her way to becoming a shapewear mogul, and an exclusive sneak peek at E!'s True Hollywood Story special, Billionaires: Fierce, Fearless And Filthy Rich, premiering tonight, Nov. "But her father's early lesson of embracing failure as a learning tool made her determined not to give up on her idea." 
Stephanie Wetzel, author of The Spanx Story, explains that Sara received an unexpected call from another manufacturer after she was turned down. Check out the preview ahead of tonight's new episode. And thus, a 27-year-old Sara officially incorporated Spanx in 1998, giving way to a revolutionary new product. 15, gives fresh insight into Sara's tenacity to succeed. "He said, 'I have two daughters and I told them about this product' and they said, 'That's amazing, you have to help her,'" Stephanie notes. class=”article-detail__title article-detail__title–speakable”>How Spanx Founder Sara Blakely Went From Broke to BillionaireBy Samantha Bergeson Nov 15, 2021 8:57 PMTagsTVReality TVExclusivesTrue Hollywood StoryShowsNBCUMONDAYS 10 PMWatch: How Spanx Founder Sara Blakely Overcame Rejection to Launch BrandPutting her big girl panties on—literally. "He said, 'I still think it's crazy, but I'm going to help you.'"photosInfluencers Biggest ScandalsFirst thing was first: Sara's budding brand needed a name and a packaging strategy. "After being rejected by every hosiery manufacturer in North Carolina, Sara went home to re-group," the voiceover says in the clip. Sara landed on Spanx.Moses Robinson/Getty Images for GCAPP IMPACT Party"She liked the kind of naughtiness of it, the innuendo of it," Stephanie adds.