Shay Mitchell Discusses the BÉIS 3-Year Anniversary, Running a Sustainable Brand, & Her Latest Product

class=”article-detail__title article-detail__title–speakable”>Shay Mitchell Discusses the BÉIS 3-Year Anniversary, Running a Sustainable Brand, & Her Latest Product"Don't let the fact that a brand's presence LOOKS great deceive you. People's blood, sweat, and tears are behind those products and pictures," the entrepreneur tells E! News.
By Marenah Dobin Oct 17, 2021 4:00 PMTagsFashionLife/StyleShoppingShay MitchellShop With E!Shop Designer CollaborationsShop FashionCelebrity ShoppingCourtesy of BeisWe interviewed Shay Mitchell because we think you'll like her picks. The products shown are from Shay's own line. How did the other BÉIS products influence the design of this tote?SM: We absolutely are always thinking about our individual products in terms of the bigger picture of how they fit into our full collection.  We also have an asymmetric handle that  I'm pretty obsessed with. Items are sold by the retailer, not E!.  But there have been so many innovations in this space it's fascinating and gives me some sense of hope. E!: There are a lot of misconceptions about the quality/effectiveness of sustainable materials. $228BÉIS Travel Honestly I can sometimes fall into that category of people with misconceptions, and I think a lot of people equate sustainable materials to being super granola, raw, rough, not durable.  The material itself is impressive not only in concept but in execution. We chose cactus leather because it is durable and resilient which makes it perfect for our travel portfolio. It's available in nude and black. The versatile bag has removable strap, giving you the option to wear it on your shoulder and it can be easily attached to a rolling suitcase. E! has affiliate relationships, so we may get a commission if you purchase something through our links. That's a very tall order to fill, but Shay and her team have done just that, setting the bar higher with each product launch.  BÉIS Travel The Anniversary ToteThis is the first product from BÉIS made from this completely sustainable material, developed from the Nopal Cactus. Shay shared, "Traditionally, the gift for three-year anniversaries is leather, known for being durable, resilient and flexible, able to handle any challenge, building character along the way. News.readWhy Jetsetters Everywhere Love Shay Mitchell's BÉIS BagsE!: Tell me about the limited edition Anniversary Tote.SM: It may be cliché but I love everything about this bag. What made you go with the Cactus leather?SM: Totally hear you. How they relate to other products. Of course, we needed to BÉISify that tradition and use it as an opportunity to innovate with a new and exciting material, with this special edition anniversary piece made from cactus ‘leather.'"
Shay elaborated on the new product launch, the challenges she's faced throughout these three years, and her future plans for the company in an exclusive interview with E!  We also love and respect that it is a completely sustainably made material… literally nothing was harmed in the process of making it, and it's also a completely regenerative resource. E!: I love how the tote is perfect to fit a rolling suitcase. Today, Shay is celebrating the BÉIS third-year milestone by releasing the BÉIS Anniversary Tote. It is soft and buttery, but also durable and thick enough to offer structure. After years of trendsetting, the actress started her own company BÉIS Travel, proving that it is possible to create products that are stylish, functional, durable, and eco-friendly at a reasonable cost. How they work well with other products, or how they complement… we of course want people to be able to use more than one of our bags together, but we design each one to pack maximum punch in terms of function and to always work well alongside a peer so you need LESS while you're on the go. We had them custom-made specifically for this bag and the design was literally derived from a doodle I did… some of my favorite features on BÉIS bags have come from drawings and that is pretty cool. We've all admired (and tried to emulate) Shay Mitchell's effortlessly cool style. It will be a limited-edition luxe piece, exclusively made for a one-time run until supplies last.